How important is it to optimize your business website for voice search? Voice search SEO is trending topic now! And it is getting more important with the continuing trend of voice-assistant technology tools such as Siri, Alexa and so on.
For the majority of businesses, customers use voice search to help them make their purchase decisions. If your products or services are now being searched by voice search, then this will be increasing more in the future.
Did you know that 20% of Google queries are currently on mobile voice search? This is expected to increase significantly in future. Not only young peoples, but Adults are also using voice search on their phones and other home assistants such as Amazon Alexa. If you haven’t already done yet, your business should consider optimizing your website for voice search.
There are many elements that will help you optimize your voice search for SEO. First and foremost, try to think like your targeted audience or potential customers.
1 – Think like a Customer When Optimizing for Voice Search
What kind of search terms does your target customer use to find your business? For example: If you have a restaurant business, people can search for specific types of food in a particular city or neighborhood. Think about what might be their queries.
Is your business going to be proposed by someone’s voice search service based on the way its set up today? You’ll want to do a few things to maximize the possibility, if you want to get the most out of it for maximum conversion rate.
2 – Get a Mobile-Friendly Site
Can your website be easily viewed on smartphones? If not, voice search optimization is inefficient until the changes. Think of people who use small screens to gather information about you. A mobile-friendly website that looks good and is easy to navigate is very important.
3 – Local SEO Helps!
Are you on business directories for your region?
Did you claim your business at Yelp and keep your working hours, phone number and other important information up-to-date?
If not, then try to keep all the information that helps your customer to search your business online easily.
4 – Speed Up and Clean Your Site
People using mobile devices with voice search tend to look for information quickly, so they use their microphones instead of making calls. Speed is the most important factor.
Bounce rate are generally higher on mobile sites than on desktop users, indicating that mobile users have limited patience. You want to optimize your website for speed so that it can be loaded quickly.
Good navigation, relevant metadata, website authority, and page content help search engines see that your site has a realistic answer to the voice searcher’s question.
5 – Getting Your Website Up
Now gather information to see what kinds of voice search terms bring traffic to your website. When you dive into your web analytics, you’ll need to look at your bounce rate, so you can reduce leaps by optimizing your content and user experience.
Evaluating search terms and traffic patterns helps you access and improve web content and user experience for existing searches to improve click-through rates. You’ll also need to do extensive keyword research to plan for further optimization.
6 – Optimizing your Website for Artificial Intelligence
Optimizing for mobile voice search will not only help people entering your page, but also artificial intelligence (AI) services that people use. Voice search and mobile-compatible websites will be easy to navigate, scan able content for people on the mobile devices.
Consider the user experience including factors such as the ability to touch your phone number; so your device can automatically make a call, connect to an online booking or reservation service and also use the map tools for those who wish to visit your location.
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