A small business without a digital advertising strategy is like a ship without a captain. Not when you consider the risks involved. More than two billion people are expected to purchase online by coming years. This huge figure includes both the products and the services.
There is a large audience online
that your small business can use, just by looking at the figure. When the right
digital advertising strategy is implemented, you can see that there is really
an increase in results, whether it’s your business sales, leads or anything
else.
A small business begins with one
goal in mind “it’s to grow”. To do this, they need to keep people informed
about their brands, products and services. For that, they need an effective
advertising strategy.
The question now is, which Digital advertising strategy to use? Perhaps the best answer is the most appropriate fit to the company’s vision and goals.
Benefits of Digital Advertising:
So, if you really want to increase
your brand visibility and ultimately your sales, then you can go with one or
more campaigns such as Email Campaign, PPC Campaign, Social Media and Content
marketing.
To continue, it would be best to
look at what the top 5 benefits of digital advertising are for small businesses
implementing any one of these campaigns.
1 – Cost-Effective
Is digital advertising cost
effective, when compared to traditional advertising?
For small businesses, the cost is
understandably large. As their resources are limited, they need to pay close
attention to how and what they spend on their budgets.
If you want your Ads to appear as
professionally designed then you need to hire a Graphic designer. In addition
to the cost of hiring a designer, there are other costs for advertising in a
magazine or newspaper.
If you choose to digital, you will
not have such problems or issues. There are even situations where it can be
much more affordable and totally free.
Publishing on some social media
platforms doesn’t cost you anything. You get the unmatched reach of social
media platforms, while saving money that you can use for other things.
When you invest in digital
advertising with Google ads or Facebook ads etc. the cost per 1,000 impressions
or cost per click is infinitely less expensive than paying for print ad.
2 – Fast and Easy to Plan
Digital advertising also offers the
advantage of being fast and planned. The same cannot be said for traditional
advertising that needs to be planned in advance. It may take weeks or even
months.
In the case of Digital Advertising
the setup of campaign is much easier than in traditional advertising. Let’s say
you suddenly decided to sell a product at the last minute. If you are using
Digital platform, then you can instantly run an ad campaign.
All you want is to click a few
buttons, and you can see your ad there for the world to see. Being digital
gives you the option to make a quick change when you need it. Time is such an
important commodity in the business world for small companies and startups.
Saving time means there is a better
opportunity to get a return on investment (ROI) in a much shorter time.
3 – Easy to Keep Track
Digital advertising is easy to
track because it is easy to plan. The digital option makes it easy for you by
measuring all the important aspects of your campaign. Yeah, were talking
analytics here. You’ll need to use it to see what’s going on in many aspects of
your ad campaign.
For example, your website has a
regular email newsletter and you want to know how many people open it
regularly. Also keep track of how many people in your mailing list have
received your newsletter.
As for your actual ad, you can
easily track how many times that ad was clicked and compare how many times the
ad actually viewed. Make analytics work for you, especially as it is one of the
main advantages offered by digital advertising.
4 – Easy to Update
Digital advertising is easy to
follow, so it’s also easy to update. This is extremely useful if you want to
make minor or major changes to your campaign.
What if you suddenly thought of an
idea for yesterday’s post? Update your message or post through your advertising
platform, even if you’re using it. You cannot make such updates with
traditional advertising. There is no turning back after you submit your ads.
If you’re stuck with offline
advertising, the best precaution is to check the copy, design, color scheme
about your ad campaign before you post.
5 – Targeted
Targeted digital advertising means
you have absolute control over who actually sees the ad. And perhaps more
importantly, you can be sure that your ad only appears to people who are really
interested.
What makes this targeting of
digital advertising? Many tools offered by platforms such as social media
networks make this possible.
For example, suppose you have a
children’s clothing line and you are trying to speed up your advertising
campaign for products of children from two to three years. You can target
relevant keywords that parents will search on Google or you can target the
parents of young children directly on social media!
The digital revolution continues at
full speed and there is no turning back for any industry that decides to be a
part of it. All that is needed is a diligent team that understands what it
means to be successful when combined with the right information.