What do you do when your new website doesn’t perform as expected?
Check the list of possible issues and how to fix them so that you can get back your website on track again.
Are your website visitors unimpressed?
First impression is important and if your website doesn’t work well, you may be missing valuable opportunities to increase website traffic, attract new customers and increase conversion rate.
To ensure your website is as welcoming as possible, review it as a new visitor or better, hire some volunteers who are not familiar with the site to navigate and provide feedback on their experience.
Is your content relevant, attractive and high-quality?
Content is one of the most important ranking factors for Google to determine the overall quality of your website and whether it provides value to visitors.
If your site’s content is poorly written or isn’t relevant to your audience, you don’t have a chance to appear high in search results and gain quality website traffic.
To improve the performance of your website, make sure you have a wealth of well-written, engaging, valuable and frequently updated content.
Does your website offer a good user experience?
Website user experience, or UX, refers to the experience that users have when they interact with your website. A website with a good UX provides an easy, intuitive and positive experience that allows website visitors to easily find what they are looking for and achieve their goals.
To see if your website is the same as UX, ask yourself the following questions: Is the structure and navigation of the site easy to understand and use? Is the content readable and attractive?
Does the site appeal to mobile users? Is the design clean, aesthetically pleasing and transformative? Perform a comprehensive UX review of your site and make the necessary changes.
Does your website have issues with speed, security, or functionality?
If your site is slow to load, causes errors, doesn’t use SSL encryption for enhanced security, disconnects or doesn’t have a responsive design for mobile users, then your website visitors may get frustrated and go elsewhere.
Inspect your website to make sure the pages load quickly and ensure that the website is running smoothly with no crashes, errors or broken links. If you haven’t upgraded to HTTPS / SSL, you should strongly consider doing so because it is one of the Google’s ranking factor.
Is your site optimized for local, voice, and visual search?
To maximize the number of visitors to your website, you need to make sure you’re appearing in searches not only for regular text searches based on keywords, but also for local, voice and visual search results. To ensure that your site isn’t missing traffic, optimize it for all three types of searches.
Are you targeting the right keywords?
Google uses keywords on your website to decide whether to display as a search result, so if you haven’t optimized your website for the right keywords and phrases, you may be losing valuable organic search traffic.
Identify your audience, search for keywords to determine which words and phrases they can search for, and learn more about your audience’s search purpose. Use the information you collect to optimize your website for the appropriate keywords.
Do you use awareness marketing to increase the visibility of your brand?
Having a new website is an excellent representation of your brand, but if no one sees it, it doesn’t do you any good. If new website doesn’t meet your expectations, try to increase traffic to the site by making potential customers aware of who you are and what you can offer them.
Check your site’s content to make sure you have valuable content for every stage of the sales funnel, use social marketing to connect with more people in your audience and build a strong social media presence.
Is your website optimized for conversions?
If your website gets good amount of traffic, but doesn’t delivers conversions or sales you expect, then you need to optimize your website for conversions.
Motivate your site visitors to take immediate action with intuitive navigation, a design that supports an open path to a transaction or conversion and a powerful call to action.
Are you active on the right social media channels?
Your company probably has a profile on at least one social media platform, but are you sure you have chosen the right one?
To increase brand awareness and traffic to your website, review the demographic features and usage of each social media platform and select the one that best suits your business goal.
Once you have established presence on the channels you have selected, make sure you’re creating excellent social media content and specifying the most appropriate posting frequency.
Are you monitoring the right metrics?
Website analysis can provide you with information on the performance and success of your website and where it is inadequate.
If your website doesn’t deliver the results you need, define website metrics that most closely match your goals, set metrics, and closely monitor these metrics to see if there is room for improvement over time.
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